2/18/22 - New York State Brewers Conference, Minnesota Land of Lagers? & an RTD or Seltzer? Yes! #FlannelFriday NYS #BA #BrewersAssociation #Minnesota #Lager #Seltzer #RTD #Cocktail #cans #SESH

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Yesterday I talked about DEI - New Yorkers brewers are going to learn more about it soon as one of the keynote speakers at an upcoming event. Dr. J Jackson-Beckham, an expert in the field, leads the BA's Diversity, Equity & Inclusion (DEI) department as the association’s Equity & Inclusion Partner, will be speaking at the New York State Brewers Conference coming up March 9 - 12 in Albany, NY. Dogfish Head founder Sam Caliglione is set to be the other keynote speaker at the event which will also showcase NYS suppliers of malts & hops. Of course, there’s a competition too with 29 style categories, the best NYS Beer, and the coveted Governor's Cup. Get all the details at https://www.nyscbc.com/

When you think of where most lagers come from ten years ago - you wouldn’t be wrong to immediately think of a big multinational company pumping the stuff out of factories. Lately, though, it’s coming from craft beer producers and the drinkers who are learning they actually love the flexibility, flavors, and depth of styles. Personally - I lean toward the malty, dark, and flavorful ones - just as I do with ales. Though Yes, I’ve been known to have an IPA or two. Well, Minnesota is being hailed, or maybe politely suggested, as the land of 10,000 lagers according to the Star Tribune who recently ran a story on the beers. One thing’s for sure in the story - lagers are worth seeking out. Check out the scoop at https://www.startribune.com/is-minnesota-the-land-of-10000-lagers-grain-belt-fair-state-indeed-utepils-earth-rider-tin-whiskers/600142359

And is it an RTD cocktail or a seltzer? Well. Yes. Apparently, SESH is a better-for-you cocktail meets seltzer in a can and its line is expanding. How are they seltzers, RTDs, and also better for you? SESH drinks have all-natural ingredients, no sugar, and combe the robust flavor of cocktails with that better-for-you format of seltzers. Coming in March you’ll be able to find a Spicy Mango Margarita, Whiskey Soda, Whiskey Ginger, and Mimosa in a can. That’s in addition to the current Mojito, Gin & Tonic, Paloma, and Moscow Mule offerings. Along with their lineup - their distribution is expanding too. They’ve been available in Illinois, New Jersey, New York, and Ohio for some time. The expansion will now include Florida, Georgia, Maryland, Massachusetts, Nevada, Pennsylvania, Rhode Island, and Tennessee. You may also be able to order SESH online at DrinkSesh.com. All the details on the lineup at https://www.brewbound.com/news/sesh-by-xed-beverage-company-yields-significant-expansion-for-year-two/

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