Thursday, January 20, 2022

1/20/22 - #Lions #WhiteLions #Camby #UMass #NBA #NEIPA #na #noalcohol #lowalcohol #lowabv #botabox #RTD #boxwine

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Marcus Camby former basketball great toasted his strategic partnership with the White Lion Brewing Company on Thursday beside himself - with a glass of Marcus Camby New England India Pale Ale. The Basketball Hall of Fame also collaborated with the release. Camby, who went from the UMass Minutemen to 17 seasons with the NBA, was joined by White Lion founder Ray Berry for the announcement at the brewery’s taproom in downtown Springfield. The Marcus Camby NEIPA is available at the brewery in Springfield currently and will be sold at the Mullins Center during UMass athletic events this winter. https://www.gazettenet.com/Umass-basketball-legend-Marcus-camby-pairs-with-white-lion-brewing-to-release-beer-New-england-IPA-44563253

The no- and low-alcohol beverage industry is currently valued just shy of $10 billion USD across 10 different key global markets according to IWSR, a beverage market and data analysis firm. It’s on target to continue growing through 2025. In 2021, no- and low-alcohol beer, cider, spirits, wine, and ready-to-drink products expanded to hold 3.5 percent of the volume share of the entire beverage alcohol industry. No- and low-alcohol beer and cider is the largest sector of this industry. Non-alcoholic RTDs and spirits each are projected to see growth, along with non-alcoholic wines growing at a bit of a lower percentage. Low-alcohol wines are the only sector predicted to outperform their alcohol-free counterpart! https://vinepair.com/booze-news/non-alcoholic-industry-value/

And speaking of RTD’s Bota Box is now in the ready-to-drink (RTD) category with the launch of Bota’Rita pre-mixed margarita wine cocktails. Bota’Rita Margarita RTDs launch at retail in March of 2022 with two flavors, Classic Lime and Strawberry. These are made using Bota Box, blended with real agave, lime juice, and natural flavors. According to the executive vice president of marketing for Delicato Family Wines, “Pre-mixed margaritas have become incredibly popular with consumers and are largely driving the growth of the pre-mixed cocktail category, which is one of the fastest-growing segments in the U.S. beverage alcohol industry”. If that’s not enough each 1.5-liter carton of Bota’Rita generates 88% fewer greenhouse gasses to produce compared to the equivalent amount of liquid in glass bottles, the company reports and is made from post-consumer, 100%-recyclable cardboard fiber, printed with non-toxic ink and glued with cornstarch instead of synthetic glue. https://cheersonline.com/2022/01/18/bota-box-botarita-rtds/

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