Audio Episode

Friday, January 14, 2022

1/14/22 - #Bookstore #bar #bookbar #Monster #CANarchy #craftbeer #hardseltzer #acquisition #ABinbev #Bud #Budweiser #LiveLikeAKing #Sweepstakes

I’m just another statistic now - under the weather but still kicking along!

Brought to you by The Real Voice - Mel Allen. Providing voice over for commercials, podcasts, explainer videos, eLearning, telephone systems, and more. Samples and demos at

Congrats to Full Barrel Co-op Brewery & Taproom - officially serving up beer in their North Street taproom in Burlington, VT for the first time tomorrow!

Your coolest new place to drink might be a bookstore. While bookstore bars have usually been bookstores first with OK coffee, and both wine and snacks from a box - things are changing. Bookstore bars are now as much a bar as they are a bookstore and are looking to build a sense of community over a great read. They are a better place to bring a date, and you can read a good book while sipping a glass of wine in a big comfy chair. It turns out that the businesses help each other, not only in creativity but in revenue - when your book sales are low, the bar can keep the business afloat and vice versa. What’s not to love? Check out some highlights in this article on the subject

Monster Beverage Corporation is now going to be a Brewing powerhouse after acquiring the CANarchy Brewery Collective - adding craft beer and hard seltzer to their company. The transaction includes the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters, and Wasatch brands. Barring any regulatory staling, the sale should be completed by the end of the First Quarter of 2022.

And is it a case of Willy Wonka, or a copycat of BrewDog’s recent gold can contest? Well, either way, someone’s going to Live Like a King! Anheuser-Busch has scattered 10,000 golden beer cans across the country. If you find one of those lucky cans, in specially-marked cases, you can enter the Live Like a King Sweepstakes and get the chance to win $1 million. To enter, post a picture of the golden can on Facebook, Instagram, or Twitter and tag @budweiserusa using the hashtags #LiveLikeAKing and #Sweepstakes. To make it easier to enter, you can go to Budweiser's website, download a golden can wrap for your regular beer, and also enter the contest that way. The prize will be awarded to one winner after a random drawing on Feb. 21.

Next time:


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