December 16 2021 - #collaboration #Sierra Nevada #HoppinFrog #Beer #whiskey #BORIS #OatmealStout #Mcscrooge #NA #nonalcoholic #lowabv

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Coming up on Saturday, December 18, California-based St. George Spirits will release a whiskey in partnership with Sierra Nevada. The new small-batch whiskey is distilled from Sierra Nevada's Ruthless Rye IPA. The batch was distilled back in 2013 and has been left to age in barrels for the last eight years. The finished blend also includes some of St. George's first Single Malt Whiskey from 1997. Look for it to cost about $75 a bottle and be fairly hard to find! https://www.thrillist.com/news/nation/sierra-nevada-whiskey-beer-st-george-spirits

Ohio’s Hoppin’ Frog has a Collaboration too - this time with a barrel-aged BORIS beer (Barrel-aged, Royal Oatmeal Imperial Stout), made with Knoxville Tennessee’s McScrooge’s Wine and Spirits. You can try to get it through Hoppin’ Frog’s Rare Beer Club or at McScrooge’s when it’s released https://shop.hoppinfrog.com/beer-1/rarebeerclub2022

And consumers continue to pay top dollar for cocktails, beer, and wine with no alcohol. Research has now been unveiled that says many of those drinking these beverages aren't giving up alcohol for good though. Alcohol analysis firm IWSR said 58% of no- and low-alcohol consumers still drink but in moderation. The movement is being pushed by younger audiences who are more focused on wellness than prior generations, though it’s trickling through to all groups of consumers. https://www.cnbc.com/2021/12/09/more-are-drinking-alcohol-free-cocktails-beer-and-wine-heres-why.html

EXTRA - Unfortunately it’s "last call" for Keurig Dr Pepper and Anheuser-Busch’s joint venture Drinkworks. They announced yesterday that they’re beginning shut down procedures. You can visit the link to see if you can get a reimbursement for one of their countertop drink maker machines. https://www.drinkworksrefundprogram.com/

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Remember - don’t drink and drive, stay safe, drive sober and support the booze that supports your local community.

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